India’s largest e-commerce marketplace, Flipkart, has collaborated with the top personal computing companies- HP, Intel and Microsoft to offer customers a HP Intel Core i3 Windows 10 laptops of Rs 36,000 at Rs 999 per month. The customers have to avail the 36-month EMI option to get the HP laptop powered by 6th Generation Intel Core i3 Processor and Windows 10 OS at Rs 999 per month.
With this collaboration, the companies are making an effort to tap the college students, young professionals and first-time PC buyers. Flipkart has also partnered with ICICI Bank and CitiBank in order to provide a hassle-free financing option for the customers.
Amitesh Jha, Vice President, Electronic Devices, Flipkart, said about the collaboration, “Making the latest technology available at affordable prices has always been a top priority for Flipkart. We are delighted to collaborate with HP, Intel and Microsoft to make this unique proposition a reality. With Flipkart’s wide market reach combined with an industry-first affordable 36-month EMI option, we are certain that this offering is a winning combination and will strike a chord with our customers reinforcing our undisputed position as laptop market-leaders in the country.”
The initiative enhances Flipkart’s wide selection of laptops curated for its current Back to College campaign, popularly known as ‘Lap It Up’, which offers some of the best deals. The laptop category is the 3rd largest category on Flipkart and is growing more than 30% year-on-year against the industry growth of approximately 5%. Flipkart’s Back to College campaign itself has seen a 30% increase in sales of laptops since its launch reinforcing Flipkart’s market leader position in this category across both online and offline channels.