People will now see Messenger ads in the home tab of their Messenger mobile app. After promising tests in Australia and Thailand, Facebook is expanding the beta which sent ads to nearly all Messenger users, notes the company’s blogpost.
As per the report of VentureBeats, the home screen on Messenger acts as an inbox for your most recent conversations with friends, automated bots, or brands. Facebook will “start slow” with the home screen ads in Messenger. “When the average user can be sure to see them we truly don’t know because we’re just going to be very data-driven and user feedback-driven on making that decision,” Stan Chudnovsky, Messenger Head, Facebook.
This will enable advertisers to add Messenger to their campaigns; however, ads like Sponsored messages, can only be sent to users that have previously connected with a company. The company is now going to offer businesses around the world. It is their way to use Facebook targeting to extend their reach to people in Messenger.
The report further notes that in a telephonic interview with Venture Beats, Chudnovsky, said “[Advertising is] not necessarily everything, but it’s definitely how we’re going to be making money right now. And going forward, there are some other business models we are exploring as well, but they’re all around ads one way or another.”