Dow Jones and Bharti Airtel tie up for WSJ India app

Dow Jones, in association with Bharti Airtel, introduced The Wall Street Journal India Mobile application in India for the first time. This application will enable the users to access the latest international and Indian financial and business news from The Wall Street Journal and Dow Jones Newswires. The Airtel mobile customers can use the application free of charge by downloading it.
Customers will pay a monthly subscription fee of Rs 99 for premium financial market news and data, the personalization functionality and the portfolio tracker, which helps monitor stock portfolios as well as mutual funds and commodities investments, which will be accessed exclusively.
Discussing the partnership, Mitya New, managing director, Dow Jones India says in an official communiqué, “The application will provide leading EDGE functionality and content targeted at consumers in the Indian market. Our partnership with Bharti Airtel will take us to every nook and corner of the country.”
The Wall Street Journal India Mobile application is simpatico with most of the Blackberry and Nokia Smartphones; the same will be extended to other handsets as well.
“Airtel has always LED the pack in providing innovative mobile content to the customers asserting the international standards. Our latest offering will let the customers access financial news and information on their handsets,” added Raghunath Mandava, chief marketing officer, mobile services, Bharti Airtel.
The application will allow the customers to get real time updates with the latest headlines, market commentary and analysis, data on equity, mutual fund, IPO and commodity markets and a portfolio tracker, allowing users to monitor their personal investments.
In addition, it will also give access to international news, technology trends, lifestyle features, blogs and multimedia content from The Wall Street Journal, including an exclusive tie up with Naukri.com for premium job seekers and hotel deals from Yatra.com.