Dish TV India has announced the manufacturing of its set-top boxes in India. The company offers DTH services across the country and operates Dish TV, D2H, and Zing brands in this segment, besides its rapidly growing OTT service brand Watcho.
Demonstrating its commitment to the government’s ‘Make in India’ vision, Dish TV India has shifted the production of its set-top boxes to India, adopting a ‘vocal for local’ strategy. The first consignment of made in India set-top boxes is ready and being shipped to the market.
Dish TV India plans to shift almost 50% of its production to India by the Q1 of 2021 while simultaneously benefitting its business and customers. The process will further intensify in the coming months, as the company is planning to also start the manufacturing of the major components of the Set-Top Box and its accessories in India, further boosting its commitment to ‘vocal for local’.
Dish TV India plans to make the STB cabinet in India soon, has already started procuring the power adaptor from Indian manufacturers, and is in the advanced stage of talks with remote control manufacturers to produce the remote controls also in India.
More recently, Dish TV India is also the first to launch a voice-enabled (Alexa powered) Smart and Magic range of technologically advanced products and the first DTH company to launch its own OTT platform, Watcho.
“We are thrilled to join the Government of India’s ‘Make in India’ initiative and localize the manufacturing of set-top boxes and other key accessories in India only. This announcement reiterates our pioneering position within the DTH industry as we aim to further expand our business operations and develop products that match the intrinsic needs of our customers. With the vision of ‘Make in India’, we reiterate our commitment to producing quality products and are confident that we can achieve several industry firsts. We thank the Government of India for all their support and favorable policies” said Jawahar Goel, Chairman and Managing Director at Dish TV India in a statement.