Comviva introduces online gaming solution for mobiles

Comviva, the New-Delhi based provider of mobile value added services, has announced the launch of an online gaming solution (OGS) at the GSMA Mobile World Congress 2010 in Barcelona, Spain.
The OGS provides users with access to a wide repository of games by downloading OGS client software on their mobile phones. It is a development on the existing online gaming model, where users need to download each game individually. The solution is based on a technology that uses existing Java 2 micro edition (J2ME) technology, an environment for running mobile applications, to run online games over low-bandwidth GPRS networks.
The new solution’s in-built intelligence ensures that users only see games that are compatible with their mobile devices. It also ensures that users are presented with relevant gaming options – a newcomer is offered games most commonly chosen by new users and regular users are presented with games that match their gaming behaviour and usage profile.
Manoranjan Mohapatra, chief executive officer, Comviva said in a company statement, “Recent reports show that (global) mobile gaming revenues are expected to grow from $4.3 billion in 2008 to $7 billion by 2013. We believe that online gaming options can drive industry revenues far beyond this, especially in price-sensitive emerging markets. Currently an upfront, one-time payment to download a game is the dominant pricing model in the mobile gaming industry. The relatively high price of downloads, together with consumer uncertainty as to whether they will like the game restricts service usage and growth. The OGS enables operators to offer ‘try first, then pay’ models. This model also drives repeat usage, greater uptake of new games and stronger revenue growth.”
Comviva is present in Asia, Europe, the Middle East and Africa and works with mobile operators in more than 80 countries.