Content company Planet41 has tied up with Raj Comics to deliver animated films starring super heroes such as Nagraj, Dhruv and Dooga to 3G handsets.
Planet41, a content provider, has tied up with Raj Comics, the creator of Nagraj and Dhruv super hero comics to convert the publisher's superhero comic books into cartoon movies, which Planet41 will distribute to 3G handsets. Users with 3G connectivity will need to dial a predefined short code to access these movies.
Tata Docomo and Reliance Communications are expected to be the first operators to launch this service.
The chief executive officer of Planet41, Somil Gupta, said, "We hope to launch this service in next two to three weeks. The service will provide the simplicity of IVR based system. The content is already much loved by Indians, and we expect it to be a bigger success thanks to the wide reach that the mobile platform will provide."
Users will have to pay premium video call rates, or 15 paise per second, to watch these movies. So one minute of viewing will cost about Rs 7. A subscription option to reduce call rates will also be available.
Planet41 also plans to launch an application within the next six months that will allow users to download these movies onto their handsets, which will give them the freedom to watch the films as many times they wish to without having to pay again and again.
The company is also in talks with several other publishing houses to use their characters in animated movies for the mobile screen.
In future these movies will also be available on platforms other than mobiles - such as the web however planet41 will focus on mobile platform for the time being.
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