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BlackBerry’s future course correction

The new phone from BlackBerry is likely to be along the lines of Bold 9000, which had 8GB memory, enhanced browsing, a built-in compass, HD video recording, fluid liquid graphics, and NFC capabilities. The co-CEOs said the wait would be worth it.

Research In Motion, the makers of the BlackBerry, is probably working on new devices, according to a report.

“RIM’s biggest product news was that several BlackBerry 7 OS products would be rolling out at a ‘rapid succession’ near the end of the quarter. That includes both HSPA and CMDA-enabled devices hovering around the high-end and mid-tier product ranges,” a posting in Zdnet said.

The sales of BlackBerry phones have gone down now, and some existing BlackBerry owners have also said they’d rather switch to other smartphones. Despite what the company says, the cynics only look at things that are visible – and that is receding popularity of BlackBerry smartphones.

Its tablet, the PlayBook has sold better than expected but the shifted focus seems to taken a toll on the BlackBerry sales. The next big news, however, is the likely release of BlackBerry 7 operating system based products, such as BlackBerry Bold 9900.

The BlackBerry Bold 9900 is likely to be 10.5 mm thin which means it will be slimmer and sleeker than earlier BlackBerry smartphones.

It is likely to be along the lines of Bold 9000, which has 8GB memory, enhanced browsing, a built-in compass, video recording, fluid liquid graphics, and capabilities.

The company officials said that once the devices are out in the market, users would know “the wait was worth it”. The problem for RIM, however, is that it needs its latest smartphone lineup to fire, if they don’t it would be in big trouble.

In the existing problems, apps are a significant part of the problem. Number of apps, despite what the users think, is not the problem. Whatever apps are there on the BlackBerry platform, several users say they are not intuitive or easy to use. It’s an annoying experience to just open the apps, and scroll to the particular position, let alone using them.

BlackBerry might be great for business emails, but its apps expertise leaves a lot to be desired.

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