Bharti Airtel has today announced a strategic partnership with Netflix, under which select Airtel postpaid and V-Fiber home broadband plans will get a three month of free subscription on streaming application.
Once the three months free subscription is over, users will be able to pay for their Netflix subscription using Airtel postpaid or home broadband bill. The company has also announced that existing Netflix users will be also eligible for this gift. Users eligible for the offer will be to avail this offer through Airtel TV and MyAirtel application.
Further, subscribers who are not eligible for the free subscription will be still able to sign up to Netflix through Airtel’s app and pay for their subscription using Airtel bill. Airtel will announce details of eligible postpaid mobile and home broadband plans over the coming weeks. Netflix and Airtel have also partnered to promote Netflix content and give Airtel TV users a taste of Netflix content through a dedicated row on the Airtel TV app.
“Partnerships are at the core of Airtel’s DNA and we are delighted to expand our strategic relationship with Netflix. Affordable high-speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings,” said, Gopal Vittal, MD & CEO (India and South Asia), Bharti Airtel.
Previously, Airtel also partnered with Zee Entertainment Enterprises Ltd. (ZEEL). Under this partnership, users will get to video content produced by ZEEL on the Airtel TV application. Airtel customers will be to access content from ZEE5, which is a digital content platform, as well. This includes Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays.