Production house Balaji Telefilms has revealed its plans to develop new mobile applications. Speaking to Telecom Yatra, Uday Sodhi, chief executive officer, new media, Balaji Telefilms said, “Mobile entertainment will be the key area of focus for us and we will be developing new applications in fiction and non-fiction space.”
However, Sodhi did not share the timeline of launching the apps. The company is in talks with all operators for the launch. Some of the popular shows of this media house include Pavitra Rishta on Zee TV, Koi Aane ko Hai on Colors, and Bandini and Kitni Mohobbat Hai on NDTV imagine. Balaji is also planning to launch a non-fiction show soon, according to unofficial reports.
The company has also launched its first ever iPhone application named Ganesha Stories under its mobile initiative. The application gives access to aartis and stories of Ganesha and is available in the voices of various Bollywood playback singers.
“We will launch this App on all other stores such as Blackberry, Nokia’s Ovi and Android as they mature gradually,’ adds Sodhi. He also said that the company plans to develop more devotional applications in the future.
Balaji Telefilms was started in 1994 by Ekta Kapoor and is listed on the Bombay Stock Exchange of India.
Balaji Telefilms to develop fiction, non-fiction apps
The production house, which produces varied programmes across all general entertainment channels, is likely to soon come up with the new applications on mobile app stores.
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