Amazon is reportedly gearing up to launch the wireless speaker Echo with its virtual assistant Alexa in India. The company is reported to announce the speaker this Diwali and it will be priced at Rs 11,000 to Rs 12,000.
According to a report by FactorDaily, the company is currently testing two variants, the Echo and Echo Dot, with some of its employees. “(The) earlier plan was to launch it around December but it looks like they will be out sooner,” a company source told the publication. Further, the report also mentions that the Echo Dot speaker will come with a price tag of Rs 5,000 to Rs 6,000.
The company is looking to add the local language support for Alexa and it is currently working on Hindi and Tamil languages. Amazin Echo is currently selling for $179 in the United States and is a direct competitor to Google’s new home speaker ‘Home’.
Both Google Home and Amazon Echo are two Bluetooth enabled speakers which come with Google Assistant and Alexa (Personal Assistants) respectively. The devices give you informative answers to your questions of any domain and also perform tasks like play music, and other day-to-day miscellaneous tasks like set reminders etc.
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For Amazon, India is one of the most important markets and the company has launched a slew of products for the Indian consumers in past few months. The company recently launched Fire TV Stick with voice remote in India for Rs 3,999. The device is available on Amazon and select retailers across India including Reliance Digital and Croma.
Users who purchase a Fire TV Stick and sign up for an annual Amazon Prime membership will receive a Rs 499 credit to their Amazon Pay account as an introductory offer. The new Fire TV Stick is basically a streaming device that needs to be plugged into HDMI slot into a TV, similar to Google Chromecast, and when connected to Wi-Fi network users can watch movies, TV shows, apps and games through the streaming device. It comes with a quad-core processor and fast Wi-Fi for good picture quality. Another highlight of the device is that it is the only streaming media stick with a voice remote.