Bharti Airtel has today announced the launch of *121# Digital Care services in Hindi and 10 regional languages including Punjabi, Marathi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Bangla, Oriya and Assamese. The service is available for Airtel prepaid customers only.
For the unintended, *121# Digital Care is a platform for Airtel prepaid customers to get basic information like balance amount/recharge validity/ details of last few transactions etc. In addition, information relating to ongoing offers can be accessed via this platform and customers can also activate/deactivate value added services on their own.
In order to choose the preferred language, one has to dial *121# from their mobile phone and you will an option to choose the language. Reply with the number given to the choice and choose the desired language. *121# Digital Care facility is completely free of cost and does not require a data connection. It can be accessed via all smartphones and feature phones with regional language support.
Commenting on the launch, Sarang Kanade, Director – Customer Experience, Bharti Airtel said, “This is yet another innovation from Airtel for the Indian market and will add to the overall service delivery experience. *121# Digital Care is already popular among our pre-paid customers given its ease of use, convenience and the introduction of regional languages will further lower the barrier to self-care adoption for basic information. The growing penetration of mobile devices with regional language support will accelerate the adoption of this platform.”