HomeNewsAfter OnePlus, Oppo announces strategic partnership with Hasselblad

After OnePlus, Oppo announces strategic partnership with Hasselblad

Following OnePlus’ footsteps, Oppo has announced a three-year strategic parternship with camera giant Hasselblad.

Global technology brand OPPO has announced a three-year partnership with Hasselblad to co-develop camera technologies for OPPO’s flagship Find X series. The move comes after OnePlus also collaborated with Hasselblad for their OnePlus 9 series and OnePlus 10 Pro cameras. Oppo and Hasselblad will focus on breakthroughs in colour science to create an improved mobile photography experience on Hasselblad Camera for Mobile.

Since the integration of OPPO and OnePlus, research and development resources between the brands have been combined to maximize efficiency and improve user experience. “With the imaging advances made in the partnership between OnePlus and Hasselblad, OPPO is excited to elevate the strategic partnership to the corporate level for both the OPPO and OnePlus brands”, says the company.

“Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience,” says Pete Lau, Chief Product Officer. “Camera color performance has always been a focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together”.

“Building top-tier imaging systems capable of delivering a world-class mobile photography experience is a key strategy for OPPO to bring forth a next-generation premium smartphone experience”, asserts Oppo. Following the launch of OPPO’s first self-developed imaging NPU MariSilicon X, OPPO says it is further committed to creating an enhanced photography experience through its cooperation with Hasselblad.

Read More: Oppo Reno 7: Top 5 Alternatives

Aim of Oppo, Hasselblad partnership

OPPO and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colors and a more refined imaging experience. Leveraging Natural Color Calibration with Hasselblad, OPPO also targets to bring a natural skin tone possible to its portrait photography

Starting with the software improvements for natural color tuning, the three-year partnership will further enhance the color calibration solution. It aims to deliver a consistent natural color performance for OPPO mobile phones to cover all scenarios and across the entire camera system.

The result of this collaboration, “OPPO | Hasselblad Camera for Mobile”, will be first introduced in the next generation of OPPO’s flagship Find X series in the first quarter of 2022.

For the latest tech news and reviews, follow us on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.



Please enter your comment!
Please enter your name here

Latest News

Crypto News