Reliance Infotel, which is the only company with PAN India spectrum for broadband wireless access, has announced its first content move.
The parent company of Reliance Infotel, Reliance Industries has sold its stake in ETV channels to Network 18 (which operates channels like IBN7, IBN Live, CNBC, Colors, MTV, VH1 and Nick). Under the agreement, Reliance Infotel will have preferential access to the content of the 25 channels (of ETV and Network 18) for its Live TV service.
Reliance Industries (RIL) is yet to launch its 4G service in the country, however it is busy firming up partnerships for the launch of the network and services offered through this network.
It is believed to be in talks with Reliance Communications for either leasing its towers or a stake in the tower business. Similarly the company is also in talks with device vendors to source devices to be sold bundled with the network. As per reports, RIL plans to sell tablets for as low as Rs 3,500.
It is also firming up its content portfolio and this is the first announcement and we expect more such announcements in the near future.
The exact launch date of the network or services sitting on top of this network is not yet known.
Talking to The Mobile Indian, an RIL spokesperson said, “While all the 25 channels will be available through our Live TV service, the pricing of the service is still being worked outâ€. Since not all the channels of Network 18 are free to air, there is likely to be different bouquets with different pricing structure.
The service will not be limited to TV programs but will also include web content and other digital contents. As the official statement puts it – “Likewise, Network18’s market-leading web portals and e-commerce operations will provide several value added services to Infotel’s broadband subscribersâ€.
Reliance Infotel said in a statement, “Infotel is setting up a pan India world class 4th Generation Broadband Network using state of the art technologies. Infotel expects to take a leadership position in content distribution through broadband technology through a host of devices. Digital content from entertainment, news, sports, music, weather, education and other genres will be a key driver to increase consumption of broadbandâ€.