Cab aggregator Ola has launched “Ola Play”, a connected car platform for ride-sharing that brings advanced car controls, choice of personalised content and an interactive experience for the user. The platform hardware solution is built by Ola in partnership with Qualcomm.
“Ola Play” transfers the control of the in-car experience to users from the driver console, which enables seamless interfacing with the consumer’s device once a ride begins, the company claimed. 
This context-aware system uses customer preferences and current ride information like time and destination to offer personalised recommendations during the ride.
“Ola Play” will be made available on “Ola Prime” in Bengaluru, Mumbai and Delhi for select customers and will be rolled out across other cities and to over 50,000 vehicles by March 2017, the company said in a statement.
Beyond offering a personal experience for users, “Ola Play” also allows partners like Apple Music, Sony LIV, Audio Compass and Fynd to build a high-quality interactive experience for them.