Yahoo! India and MTS today announced a service and content partnership for MBlaze, mobile Broadband service offered by MTS.
Under the partnership MBlaze users will be able to access a Yahoo! and MTS co-branded page that will provide their account information and content including Yahoo! Mail, News, live TV and mobile search.
Leonid Musatov, chief marketing officer, Sistema Shyam Teleservices Ltd, said, “The co-branded Yahoo! and MTS homepage will provide MBlaze customers with greater convenience as they navigate the Internet.”
Vishal Maheshwari, head, Mobile and Business Development, Yahoo! Asia Pacific, said, “Through our partnership with MTS, we have now made it easier for consumers to get to their favourite Yahoo! content and services while they are on the move.”
Yahoo! and MTS will also introduce an Integrated Communications Suite for MBlaze customers that will include email, chat and social communications in the future.
MBlaze is available in 96 towns of India and has over 400,000 mobile broadband customers.
Yahoo! and MTS launch co branded page for MBlaze users
The company believes this will offer greater convenience to users in accessing and navigating the through the internet.
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