Xiaomi has tied with Samsung to become the number one smartphone manufacturer in India for the third quarter of 2017. Both the companies now dominate the Indian smartphone market with each having 23.5 percent of market share, according to the latest report by International Data Corporation (IDC).
According to the report, Xiaomi has almost tripled its shipments year-on-year and doubled quarter-on-quarter. The Redmi Note 4 continues to be the best-selling smartphone in India as Xiaomi shipped approximately 4 million units in this quarter. IDC says that Xiaomi’s sales through its website “continued its growth and helped boost the share of an overall online channel from 32 percent to 37 percent compared to a year ago.”
Coming to Samsung, the brand has managed to retain its first position with a market share if 23.5 percent. The brand has recorded a 39 percent sequential growth QoQ and 23 percent year-on-year. The firm says that Galaxy J2, Galaxy J7 Nxt, and GalaxyJ7 Max were the key models that contributed to almost 60 percent of Samsung’s volume.
The smartphone shipments in India reached a new high with more than 80 million of the mobile phones (including smartphones and feature) shipped in Q3 2017. The mobile phone shipment has registered a 30 percent quarter-on-quarter and the shipments accounted for 10 percent of the global smartphone shipments for the first time ever in a quarter.
Lenovo and Motorola grabbed the third position as its shipments increased 83 percent from the previous quarter with Motorola contributing to two-thirds of its portfolio.
Vivo, on the other hand, slipped to the fourth position as its shipments have declined as compared to second quarter, while Oppo shipments increased by 40 percent sequentially and 81 percent from same period last year.
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“After an online dominated pre-and post-Diwali period, the offline channel went through a rather soft festive period. eTailers will continue to be a big driving force for smartphone growth in India, although vendors’ offline focus will continue to keep retail as the dominant channel in India,” says Navkendar Singh, Associate Research Director, Client Devices, IDC India.