• 04:54 Nov 13, 2019

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Xiaomi Impact: Thomson to re-enter TV market in India

By: Sandeep Budki, The Mobile Indian, New Delhi Last updated : March 22, 2018 1:39 pm

The French-based consumer electronics company will start selling its smart televisions in the Indian market next month.
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Thomson, France based Technicolor SA owned consumer electronics brand, will re-enter Indian television market in Mid April after a gap of almost 14 years. It seems the buzz created by Xiaomi TVs has propelled Thomson to make a comeback. Having been a price warrior itself, Thomson probably can be expected to come up with some surprises on that front.

 

Also, this is not for the first time, Thomson is making a bid to come back to India. The last one being in 2015, when they had proposed investment of  Rs 300 crore in Resolute Electronics India who are into electronics manufacturing services . They even made them brand-licensee of Thomson and permission to manufacture LED TVs as well as large and small kitchen appliances for the Indian market. Unfortunately, nothing materialized at that time.

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When we spoke to Thomson spokesperson they didn’t share the name of its licensing partners in India but they did confirm that  Resolute Electronics India is no more their brand-licensee . Thomson in all likelyhood is going to launch a couple of SmartTV is different price points and that too on online shopping platform.

 

Thomson has been known to sell TVs, digital set-top boxes, digital imaging, LCD monitors, healthcare, lighting and some automaton products. Taking its LED and Ultra HD TVs out of the equation, Thomson currently sells seven different series of Smart TVs in Europe, all of which is connected through DLNA for easy access of content stored on devices connected to a user’s home network. Moreover, Thomson currently offers its Smart TVs in various sizes ranging up to 78-inches.

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