WhatsApp continues to emphasize on the fact that neither WhatsApp, nor its parent company Facebook have any access to the chats or calls you make to your friends and family.
‘Whatever you share, it stays between you. That’s because your personal messages are protected by end-to-end encryption. We will never weaken this security and we clearly label each chat so you know our commitment’, WhatsApp states.
WhatsApp can’t see your shared location, doesn’t share your address book with Facebook, doesn’t share the group chats with Facebook for ads purposes as they are end-to-end encrypted as well.
WhatsApp is specifically giving businesses the option to use secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts. It further adds that whether you communicate with a business by phone, email, or WhatsApp, it can see what you’re saying and may use that information for its own marketing purposes, which may include advertising on Facebook.
To make sure you’re informed, WhatsApp clearly labels the conversations with businesses that are choosing to use hosting services from Facebook.
The chat app states, ‘With Facebook branded commerce features like Shops, some businesses will display their goods right within WhatsApp so people can see what’s available to buy. If you choose to interact with Shops, your shopping activity can be used to personalize your Shops experience and the ads you see on Facebook and Instagram. Features like this are optional and when you use them we will tell you in the app how your data is being shared with Facebook’.