India’s biggest e-commerce website, Flipkart and cab service provider, Ola have paired up to promote Lenovo’s new Vibe K5 Note which was launched earlier today in India. The two companies have come together to give an opportunity to Ola Prime users to experience the new K5 Note before anyone does in the country.
The promotional activity will take place in Mumbai, Delhi, Pune, Bangalore and Chennai from August 1, 2016.
“Ola’s customers will be the first in the country to preview the much awaited Lenovo K5 Note before it becomes available for sale exclusively on Flipkart. Through the specially created VR-RIDE category on the Ola app, customers can experience the smartphone with the same ease as requesting a cab,” said CMO and Head of Categories Ola, Raghuvesh Sarup.
While the actual sale begin at 23:59pm on 3rd August, customers riding via Ola Prime on August 1st and 2nd and Unlock a new category of ride called ‘VR-RIDE’ which will enable them to experience this new phone from Lenovo. The customers not riding on the above mentioned dates can still unlock the new category for August 5th and 6th by riding on August 3rd and 4th .
According to the latest report, one can also experience Lenovo’s new AntVR headset which will be also available via Flipkart on the date of sale.
“Taking customer experience to the next level, we have partnered with Ola to offer users, a hands-on experience of the Lenovo K5 Note. As part of the pre-launch, customers who take an Ola Prime ride will be able to request for a device preview at their doorstep”, said VP Mobiles at Flipkart, Ajay Yadav.