Vodafone unveils new version of movies voice portal

Vodafone has released a newversion of Mobile Box Office, a value added service delivered through voice. Mobile Box Office enables Vodafone subscribers to listen to storylines, trivia, dialogues and songs of movies. Every week, subscribers can choose from a catalogue of over 50 movies from seven film industries. Subscribers can download caller tunes and ringtones, and dedicate songs to other Vodafone people. They also get trailers and updates on new movies through the Mobile Box Office Teaser Slots.Vodafone’s collection contains content in six languages: Hindi, Marathi, Tamil, Telegu, Malyalam and Bhojpuri.
Postpaid subscribers can opt to subscribe at Rs 30 for 30 days. This will give them access to five movie capsules with browsing limits of three times per movie.
Prepaid subscribers can also choose among subscriptions of Rs 20 and Rs 10, with access to three and one movie respectively. The browsing limit is restricted to three times per movie in each subscription model.
When Mobile Box users exhaust their browsing limit they can opt for top ups of Rs 10 and browse one movie three times.
Recently, a similar service was launched by Airtel and was called Airtel Talkies. The service offers an edited fifteen minute capsule of films to listeners. Airtel Talkies offers both new releases and classics in five languages: Hindi, Tamil, Telugu, Kannada and Malayalam.