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Vivo puts foot on accelerator, Samsung goes quiet: TMI Report Card May 2022

As peak summer arrived in India in May, people in many parts of the nation were advised to stay indoors. Well, that advice seemed to have been taken by a number of smartphone brands as well. So much so that May saw the lowest number of smartphone launches in the year so far, lower even than January. Without further ado, here then are the highlights of what has been the quietest month of 2022 in terms of smartphone launches.

Launch slowdown

After very healthy launch numbers in February (28), March (24) and April (24), May saw a sudden dip in the number of smartphones launched in India. Only 15 models were launched with a total of 28 variants. This is the lowest number of launches in a month in 2022, beating 19 models with 28 variants in January.

Handset brand performance 2022

Not a single phone in the Rs 30,000 – Rs 45,000 segment

2022 has seen a number of brands trying their hand in what many are terming the budget premium or budget flagship section – the price segment of Rs 30,000 – Rs 45,000. The year has seen some notable devices in this zone from OnePlus, Samsung, Xiaomi, Realme and Oppo. However, the month of May remarkably saw not even one phone being launched in this segment. That’s right, the number of phones in the price range of Rs 30,000 – Rs 45,000 launched in May was ZERO. This was the first time this year that one of the segments recorded a duck.

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The Rs 15,000 – Rs 30,000 segment continues to dominate

As it has done throughout the year thus far, the Rs 15,000 – Rs 30,000 (the mid-segment and premium mid-segment, as it is referred to) segment attracted the most launches. More than half of the phones launched in May were launched in this segment – 13 out of 25. Of the remainder, 9 were launched in the sub-Rs 15,000 segment, while 3 were launched at price points above Rs 45,000.

Vivo is the surprise leader

The busiest brand in May was – surprise, surprise, Vivo. The brand and its sub-brand iQoo launched seven phones with eleven variants. These were across an astonishing price range – its lowest-priced device was the Vivo Y01 at Rs 8,999, while its most expensive was the super-premium Vivo X80 Pro at Rs 79,999. Incidentally, all the three phones in the month launched above Rs 45,000 came from Vivo – two variants of the Vivo X80 and a single variant of the Vivo X80 Pro.

top 3 mobile brand May 22

A quiet month for Xiaomi and NO phones from Samsung

May saw the two biggest brands in the Indian smartphone market being astonishingly quiet. Xiaomi released just one device (the Redmi 10 Prime, with two variants. Its sub-brand Poco released no devices at all. Even more surprising was the fact that Samsung, which had released a total of 27 phones so far this year, released not even one phone in the month. May was the first month of 2022 that saw no launches at all from Samsung. Yes, we are surprised too.

Redmi 10 Prime Sale

Realme remains busy as Oppo and OnePlus go quiet

Samsung was not the only leading brand to release no phones in May. Both Oppo and OnePlus also did not register a single launch. This was surprising as both phones had been having launches every month this year. Realme, on the other hand, continued with its busy 2022. The brand had launched 28 phones in the first four months of the year, and added five more in May 2022, taking the total to 33. Interestingly, all of Realme’s launches in May were in the Rs 15, 000 – Rs 30,000 range.

Small brands with small launch figures

Brands outside the top five of the Indian smartphone market also had a relatively quiet May. Motorola and Infinix released two phones each, while Lava released one phone. Motorola seems to be making its way back into the Indian market, with launches every month this year, apart from March. Tecno, iTel, Asus and Micromax however had no launches. Another great brand of the past, Nokia, also had no releases.

A surprisingly quiet month

All in all, May was a shockingly quiet month. In fact, it was a month in which two of the top five brands – Oppo and Samsung – released no phones at all, and the top brand of them all, Xiaomi, released only one phone with two variants. Interestingly, all three top brands in the premium segment also did not release a single phone – Apple, Samsung and OnePlus. Vivo and Realme had a busy May, but apart from them, it was oddly quiet.

A more busy June expected

It might have been quiet in May but June promises to be busier. Oppo and OnePlus are both expected to launch devices and both Xiaomi as well as its co-brand Poco, and Samsung are likely to have a few launches. Realme and Oppo are expected to continue being active. All of which seem to indicate a slightly more busy June. Mind you, almost anything would be busier than that oddly quiet May. We are keeping our fingers crossed for some innovative and popular devices. Stay tuned.

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