Today, at a press conference in Delhi, Ringing Bells announced the launch of two smartphones, four features phones, three power banks and one television. But during a Q&A session with The Mobile Indian, Mohit Goel, director, Ringing Bells was not able to give satisfactory answers to a lot of question asked by us. Here are the top five questions that remained unanswered.
Q1: When will everyone who booked Freedom 251 get the smartphone?
Mohit Goel: We will start distributing 5000 Freedom 251 smartphone ,that have been pre-booked, from July 8 and post that we will be fulfilling the remaining 1,95,000 pre-orders.
What was left unanswered: Goel didn’t share any timelines about when the remaining devices will be sent to those customers who have pre-booked them. On the contrary, he just said, “We have 2,00,000 Freedom 251 ready with us and can ship them anytime.” When asked if the devices are lying in the godown why not ship them right now? He didn’t answer the query.
Q2: The USP of Ringing Bells was Rs 251 smartphone but with the launch of the new product line -four feature phones and two smartphones, there is nothing that differentiates Ringing Bells from other players in the market?
Mohit Goel: The new devices which we have launched are still cheaper than the devices launched by other players like Micromax, Intex and Samsung. Also, our devices are completely made in India.
What was left unanswered: The statement given by Goel is completely wrong because there are a lot of feature phones and a couple of smartphones in the market which are cheaper than the devices launched by Ringing Bells. Also, there is nothing like Made in India smartphone right now in the market. Even the handset players who have factories in India, and which were operational long before Ringing Bells Came into existence, at present assemble smartphones in India and only a few components like body and cover are sourced locally.
Q3: If Ringing Bells losing money by selling Freedom 251 at Rs 251, why it is still selling it? Also why the company recently approached Narendra Modi, the Prime Minister of India?
Mohit Goel: We are on a mission to provide a smartphone in the hand of every Indian and if that means taking a hit we will take it. The reason for approaching Prime Minister was to share our strategy with him and see if the government can support us in our endeavour.
What was left unanswered: If the company has sufficient funds and is able to sell a smartphone whose actual price is Rs 2,500 for just Rs 251 because of various tie-ups, innovative marketing and economies of scale why they need the support of the government?