Timex has collaborated with an Indian consumer technology start-up Blink to launch a new activity tracker for the Indian market. Dubbed as Timex Blink, the fitness band comes with a price tag of Rs 4495 for leather style and Rs 4995 for bracelet style. The watch will be exclusively available on Timex authorized stores starting from November 15. As a part of an introductory offer, every box of the device comes with a complimentary Silicone sport strap.
The major highlight of the fitness tracker is the SOS technology, which has the ability to send instant mail, SMS and save emergency contacts with the user’s GPS Location in case of an emergency. The activity tracker uses Bluetooth to connect to your phone and one can monitor the activities via Timex Blink app, which is available for both Android and iOS. The device is available in Black SS, Silver SS, and Rose Gold SS colour options.
The device tracks steps, distance, calories, sleep and the brand claims that it can deliver a back-up of 10 days. As for the technical specifications are concerned, Timex Blink sports a 0.9-inch OLED display along with Nordic nRF52832 CPU. The band is backed by a 90mAh Li-ion battery and it is equipped with 6 axis motion sensor. The device also comes with removable straps and users have the option to choose between metal, leather and silicone straps.
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Commenting on the launch, Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said, “The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go. It combines modern technology with TIMEX’s trusted craftsmanship and American Legacy to give consumers more than just a watch. It is an ideal fit for the men and woman who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional touch on their wrist, a best of both worlds.”