After blogs and Twitter, smartphone applications have turned out to be the next resort for music producers and artists as well. With these applications they can reach their fans and keep them updated about their work in a most interactive manner.
Hungama, a popular Indian mobile content provider, is working in this domain and has created Android applications for artists like Bappi Lahiri, Abhijeet and Shibani Kashyap. These applications allow users to access information and news related to their favorite artists. They also have in-built music player software to play songs by these artists.
For instance, the Bappi Lahiri app available on Android allows users to stay updated with videos, photos, Twitter feeds, streamed live music. Similar to this app there are hundreds of other artists both from India and abroad that have their dedicated music applications available on Android.
Aside from music artists even bigger music groups have started joining the bandwagon and look at this as a feasible source for garnering popularity for their content. Hungama has introduced a free, ad supported application MyPlay that offers Bollywood songs, international hits, devotional songs, ghazals and Indian regional music. There is a collection of more than 4,50,000 songs, videos, ring tones and wallpapers that will be available through this app, which also has an integrated player that can be used to play both audio and video files on your phone.
These apps aren’t just for information, but have also evolved into a source of revenue for artists and producers. Universal has developed applications for its artists, similar to what we have but along with information and free music streaming the company also offers users the option to buy songs and content right from the application.
In the near future users will be able to buy content using options like operator check outs as well.