Tata Docomo brings comic books to mobile

Tata Docomo, the GSM brand of Tata Teleservices Limited (TTSL), has launched of ‘CoMix on-the-go’, in collaboration with Zero-Sum Wireless Solutions. The service enables users to read full comic books on the mobile, along with special effects such as character vibration, sounds and zooming text bubbles that magnify the blurbs for better reading.
The full comic book content ranges to about 2000 titles from mythological tales to Supandi from Amar Chitra Katha, Mickey Mouse, Winnie the Pooh and Princess Diaries from Disney, and Sadhu and Devi from Liquid Comics. Tata Docomo claims that it will provide an experience similar to Amazon’s book reader, Kindle, for graphically rich, comic content. The service comes at a price of Rs 20 per full comic book, valid for one year. To access the service the subscriber needs to download the application.
Comix-on-the-go supports two ways of viewing books – scroll view and picture story view, depending on the features of the content to be delivered. The scroll view displays a page of the comic directly and the user can view the entire page by scrolling up and down. To read, the user can magnify the balloon containing the text.
The picture story view displays the cartoon frame by frame, with each frame displayed at the optimum size. The option to scroll and add various effects in the comic strip is also available, but the feature is largely dependent on the data speeds and some of these would be 3G features.