With too many budget device makers in the fray, Sony has now decided to offer only premium devices in India.
“Our marketing strategy will now revolve around offering premium products in the smartphone segment… Going forward we [Sony] aim to launch flagship products for our customers in India which will further enhance our presence in the market,” Vijay Singh Jaswal, head of Xperia business, Sony India, was quoted as saying by ToI.
Though it is not a direct confirmation of earlier reports of Sony defocussing on Indian market, going forward it is likely to become the case.
The Indian smartphone market is currently dominated by Samsung followed by Micromax, Lenovo (and Motorola), Intex, and Lava. On the other hand, Sony has just 8.3 per cent share of Indian smartphone market, as per a new study.
Sony however used to be a leading name in the Indian market few years back but with in recent times many Chinese companies have entered the Indian market. Along with that Indian companies have also upped the ante.
Surprisingly, Sony’s decision came at a time when other MNC device makers like Samsung and LG are churning out devices in the budget segment to gain more market share. Just few days back, LG brought its ‘X Screen‘ that has dual screen for just Rs 12,990.