HomeNewsSony Ericsson challenges Nokia, Samsung: TMI survey

Sony Ericsson challenges Nokia, Samsung: TMI survey

10 of the 25 phones that have made it to TMI's list of Top 25 are from Nokia, followed by 8 from Samsung.

Sony Ericsson seems to have succeeded in impressing Indian mobile consumers by launching an array of Xperia devices this year. And now, the company looks forward to challenge the supremacy of Nokia and Samsung in the Indian handset market. This is reflected in ‘The Handset Hotlist survey (December 2011). Six of the 25 phones that made it to the list are from Sony Ericsson.

The Handset Hotlist is brought out by The Mobile Indian every month. It is based on a survey of online preferences of more than eight lakh unique visitors who came to the site in November 2011, and searched for and viewed information about mobiles on the site’s handset guide which lists more than 1,700 models.

Sreekant Khandekar, director, The Mobile Indian, says, “Nokia and Samsung have formed a duopoly that has dominated The Handset Hotlist for the last seven months, but since August 2011, Sony Ericsson has been slowly and steadily strengthening its position, especially with its flagship Xperia series.”

Khandekar further adds, “Sony Ericsson in 2011, on an average, has launched one device per month. Of these, four Xperia devices and two Walkman series smartphones have made it to December’s Top 25 list. This suggests that half the mobiles launched by the company this year, have managed to grab the interest of the online consumer.”

According to The Handset Hotlist for December 2011, 10 of the 25 most exciting mobile handset models are from Nokia. Samsung follows with eight, and Micromax has one model.

This month too, Nokia C5-03, a Symbian operating system based handset, was the most-searched mobile phone on The Mobile Indian. Stable mates Nokia 701 and Nokia 700, each climbed six slots compared to last month, to occupy the second and third slots, respectively.

Seven new handsets made their way into the list this time — Sony Ericsson Xperia Arc S, Sony Ericsson Xperia X8, Sony Ericsson W8, Samsung Galaxy Note, Samsung Galaxy Y S5360, Samsung Galaxy pop S5570, and the Nokia 2720 fold.

Consumer interest in Micromax models was weaker in December, with only one handset, A 70, an Android smartphone, making it to the list as opposed to two models from the company that normally mark attendance.

Top 25 Handset Hotlist for December 2011

Rank Nov Rank Oct Change Brand Model Price in Rs. 3G OS
1 1 0 Nokia Nokia-C5-03 8475 Yes Symbian
2 8 6 Nokia Nokia-701 19000 Yes Symbian
3 9 6 Nokia Nokia-700 17200 Yes Symbian
4 4 0 Samsung Samsung-Galaxy-Ace-S5830 13900 Yes Android
5 2 -3 Nokia Nokia-C2-06 4903 No S 40
6 3 -3 Nokia Nokia-C2-03 4500 No S 40
7 7 0 Samsung Samsung-Star-II-Duos-C6712 6000 No Java
8 6 2 Nokia Nokia-C6 11903 Yes Symbian
9 NA New Sony Ericsson Sony-Ericsson-Xperia-Arc-S 27000 Yes Android
10 11 1 Micromax Micromax-A70 7619 Yes Android
11 10 -1 Nokia Nokia-C2-02 3900 No S 40
12 12 0 Samsung Samsung-Galaxy-Pro-B7510 8500 Yes Android
13 20 7 Sony Ericsson Sony-Ericsson-Mix-Walkman 6800 No Java
14 5 -9 Samsung Samsung-Champ-3.5G 5000 Yes Java
15 NA New Samsung Samsung-Galaxy-Note 35000 Yes Android
16 NA New Samsung Samsung-Galaxy-Y-S5360 7100 Yes Android
17 NA New Nokia Nokia-2720-fold 2450 No Java
18 23 5 Sony Ericsson Sony-Ericsson-Xperia-Neo 18000 Yes Android
19 19 0 Sony Ericsson Sony-Ericsson-Xperia-Neo-V 17500 Yes Android
20 14 -6 Samsung Samsung-Galaxy-S-Plus 22500 Yes Android
21 22 1 Nokia Nokia-C5-00 7500 Yes Symbian
22 NA New Samsung Samsung-Galaxy-pop-S5570 8500 Yes Android
23 NA New Sony Ericsson Sony-Ericsson-Xperia-X8 9500 Yes Android
24 NA New Sony Ericsson Sony-Ericsson-W8 10000 Yes Android
25 24 -1 Nokia Nokia-X2-01 6700 Yes Java

Top 10 Indian Challengers

Mirroring the Handset Hotlist, Micromax continued its downward journey in The Top 10 Indian Challengers list for December. The brand, which had bagged eight slots in last month’s report, was able to garner only six this month.

The Challengers list was introduced in August, and has a ranking of the 10 most exciting handsets from Indian marketers, based on the preferences of visitors to the handset guide section of The Mobile Indian.

Commenting on the Challengers’ list, Khandekar says, “A striking aspect of the Challengers list is that most models feature here for only a month before disappearing in the next. This indicates that consumer interest in a majority of Indian models is fleeting, unlike the Hotlist, where the international brands typically remain for at least a couple of months.”

This month, six new phones made it to the Challengers list — Micromax-A85, iBall-Andi, Karbonn-K-1818, Spice-Mobiles-Mi-350, iBall-Aura-V36, and Micromax-X78.

Top 10 Indian challengers for December 2011

Rank Nov Rank Oct Change Brand Model Price in Rs 3G Touchscreen Screen Size Camera
1 1 0 Micromax Micromax-A70 7619 Yes Yes 3.2 5
2 NA New Micromax Micromax-A85 19500 Yes Yes 4 5
3 3 0 Micromax Micromax-X222 2500 No Yes 2.4 VGA
4 NA New iBall iBall-Andi 6300 No Yes 3.2 3
5 2 -3 Micromax Micromax-X560 3699 No Yes 3.2 2
6 NA New Karbonn Karbonn-K-1818 3300 No Yes 3.2 3.2
7 NA New Spice Spice-Mobiles-Mi-350 9000 Yes Yes 3.5 5
8 6 -2 Micromax Micromax-Q80 4761 Yes No 2.4 3
9 NA New iBall iBall-Aura-V36 5375 No Yes 3.5 3
10 NA New Micromax Micromax-X78 4750 No Yes 2.8 3.2

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