• 13:36 Dec 14, 2019

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Samsung to launch 11 feature phones

By: Sandeep Budki, The Mobile Indian, New Delhi Last updated : August 16, 2018 7:40 pm

Most feature phones to be launched will be upgrades of already successful products like Samsung Guru, Corby and Star. They will come in flip, slider, twist and touchscreen categories.
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Samsung, which recently launched Galaxy SII, is all set to strengthen its feature phone portfolio in India with 11 new feature phones that it plans to launch in the following two months.

Talking to the The Mobile Indian, Asim Warsi, director of marketing, mobile business, Samsung, said, "We will be launching 11 new feature phones based on Java and BREW, in the next 11 weeks, to strengthen our feature phone portfolio in India."

He added, "Most feature phones that will be launched will be upgrades of existing successful products like Samsung Guru, Corby and Star."

He didn't reveal prices but said the handsets will have smartphone-like features and that they will be affordable.

On the design of the handset, Warsi said, "The new feature phones will come in flip, slider, twist and touchscreen categories."

Feature phones are basically mid range mobile phones. The difference is that they have more computing abilities than basic phones do though they have fewer features in comparison.

They are enhanced for messaging services including SMS, MMS, mobile email, and mobile IM. These devices have Qwerty keyboards and other capabilities, and are more affordable than smartphones.

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Tags: Samsung Feature phone Samsung Guru Asim Warsi

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