The Indian smartphone market is slowly picking after three-quarters of continuous decline. According to the latest report by International Data Corporation (IDC) report, 28 million smartphones were shipped in India in Q2 2017, which makes a 3.7 percent quarter-on-quarter growth.
Samsung still remains at the top spot with a market share of 24 percent. However, the South Korean giant has registered a decline of 4 percent from the same period of last year. Xiaomi has secured the second place with a 25 percent quarter-on-quarter growth in Q2 2017. The company now holds a market share of 17 per cent. The report highlights that the expansion of its offline presence with the opening of official stores has helped the company to triple its offline shipments. Further, Redmi Note 4 with over 2 million shipments in Q22017 has become the highest shipped smartphone in a single quarter in the history of Indian smartphone, the report added.
Vivo has also seen a 26 percent quarter-on-quarter growth and has captured 13 percent of market share in Q2. This is a significant jump from 4 percent market share in the same period of last year. IDC says that aggressive investments on above-the-line marketing activities and in-shop promotions were the key driving factors for this jump.
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Oppo is on the fourth place with a market share of 8 percent. The shipments have declined 13 percent quarter-on-quarter. Lenovo is on the last spot as its shipments declined 25 percent quarter-on-quarter. However, Motorola brand saw a healthy 17 percent growth. Interestingly, there is no Indian smartphone brand present on this list.
Indian smartphone manufacturers have registered 18 percent quarter-on-quarter growth in Q22017 but share remains limited to 15 percent of the overall smartphone market. On the other hand, China-based vendors, with their massive ongoing marketing spend and channel expansion, further cemented their position with 54 percent market share and registered 9 percent QoQ growth in the Q22017, the report adds.