Samsung has launched an Android launcher app with which users can change the interface of their Android smartphones. Named Pure Breeze, it is the second attempt by Samsung in the Android launcher market, after Touchwiz app.
A few other Android launchers are also available in the market, such as ADWLauncher and Launcher Pro.
Samsung Pure Breeze replaces the home screen with one main screen which has all the apps placed in four different categories, so users can locate apps easily. While the basic idea is itself good, it’s not unique to Samsung Pure Breeze; others have also tried it.
Android launcher, however, has one feature — called Kite — which sets it apart from the crowd. Whenever a user presses the home button, the Kite home screen appears over the app in use, and the homescreen remains translucent so the app being used remains visible. Once the user has chosen what to do on the Kite homescreen it goes away and he can return to the app.
While using Kite, users have to scroll down. This is an uncomfortably long scroll. Those who are used to swiping left and right will have to re-train themselves. Samsung Pure Breeze uses the customisation facility of Android very well, and tries to streamline everything, though this may or may not suit individual users, and they can decide whether to retain the changes.