PLAY, a Delhi based startup recently entered into the wearable and audio technology segment with the launch of its new products. Now the company has launched three new products under PLAYFIT & PLAYGO on Amazon.
Under PLAYFIT the brand has introduced two smart bands- PLAYFIT 21 and PLAYFIT 53 priced at Rs 1299 and Rs 2999 respectively. The smart bands will be available on Amazon during The Great Indian Festival Sale from 28th/29th September – 4th October.
Under the PLAYGO series, the brand has announced the launch of N23 wireless neckband earphones. Equipped with 6mm dual drivers and integrated Voice APK for Siri, Google Assistant and Alexa. Starting 3rd October onwards, the customers can purchase these latest neckbands earphones from Amazon.in at Rs 3,499.
PLAYFIT 21
Aimed for millennials, PLAYFIT 21 Fitness Band is loaded with the latest Nordic nRF52832 Chipset. It connects through Bluetooth 4.2. With a 0.96 inch color display, the band is IP68 based water and dustproof. The Touch Button UI allows users to flip through several features – Heart Rate monitoring, Stopwatch, Pedometer and Sleep Monitoring.
Pressing the Touch Button for 2 seconds allows the consumer to get detailed statistics for the specific feature. The dial face is customizable as per your mood and personality. PLAYFIT 21 has retractable straps which also allows you to charge your band via USB power source. The PLAYFIT 21 vibrates to notify you for your SNS alerts and is available in Black, Purple and Blue colors.
PLAYFIT 53
The PLAYFIT 53 Fitness Band comes with a premium finish and a dual-tone color scheme. The smart design includes a 2.5D curved glass display along with a full Touch UI that allows the user to scroll through multiple features such as Notifications or Training Mode. 
The fitness band comes with Nordic nRF52832 Chipset and its 0.96” Color Display lets you track your Heart Rate, Steps (Pedometer) and monitors your Sleep (via App). PLAYFIT 53 comes with IP68 Dust & Water-resistant rating. It senses hand gestures, enabling the users to click pictures, just by flicking their wrists. PLAYFIT 53 is available in two colours sporty Red and Black and a trendy Green and Black.
PLAYGO N23 Neckband Earphones
The N23 is an easy-to-use Bluetooth Neckband with Integrated Voice APK for Siri, Google Assistant and Alexa, ensuring easy and faster pairing with the host device. It houses a dual speaker to give an optimum Bass and Treble audio experience for the consumers. 
Each earphone has Dual 6mm Drivers and it weighs only 28gms and still offers up to 20Hrs of Playtime. The N23 offers up to 20Hrs of Playtime and 20 hours of PLAY/talk time on a single charge. With the Airoha AB1522U chipset [BT 5.0], N23 automatically reconnects to your paired device within a range of 10 meters. The earbuds bond together magnetically when not N23 is not in use.
Commenting on the launch, Sandeep Banga, CEO & Founder, PLAY said, “We are excited to launch PLAY in the India market. Consumers are showing a growing interest and preference for smart wearable and the audio devices which are helping align their lifestyle towards their interest in the technology. This new-age consumer seeks high quality devices which provide for an enthralling consumer experience. At PLAY, we are pushing the boundaries of innovation and best in class technology to provide a rich and adulatory device experience to our customers”.