Planet M, a music retail store which also sells mobile phones and other electronics, will soon start selling mobile phone applications through its stores. The launch of the service is planned for August.
Sources aware of the development in the company said to ‘The Mobile Indian, “The retail store will sell both free and paid App for all the major smartphone platforms, which users can even try before the actual buying.”
Though the spokesperson of the company confirmed that the launch is planned for August, he said the details are still being worked out. More details are likely to emerge soon.
With applications market booming with millions of app downloads every day, it looks like the right move especially in India where operator billing option is not available for most online application stores, thereby making credit card or debit card mandatory for application purchases.
Planet M, with more than 200 stores in 32 cities across India, has the resources to reach out to potential customers in a big way. This move will also appeal to college going kids who know all about applications but might not have credit cards to make the purchase.