Philips Mobile today announced the launch of two feature phones – E310 and E160. The E310 is priced at Rs 3,200 and the E160 is priced is Rs 1,700.
The successor of the Philips X2566, the E310 has been designed for senior citizens and is said to be “based on feedback from over 10,000 consumer across the world”. The phone has a reduced thickness of 16mm, making it convenient and light to hold. The phone also has a 1630 mAh battery that claims to offer a total talktime of 25 hours and 50 days of standby time. The phone comes with a 0.3 MP camera and FM support. As with the X2566, the phone comes with a ‘Magnifier’, ‘SOS function’ and Powerful Flashlight.
The Philips E160 features dual SIM support and claims to offer up to 8 hours of talk time and 35 days of standby time. The phone comes with 0.3 megapixel digital camera, an MP3 player, FM Radio, 3.5 mm audio jack, and Bluetooth. It has a memory of 8MB and a MicroSD memory card slot with support of up to 16 GB capacity.
Philips Mobile has a range of smartphones and feature phones in the Indian market. In the feature phone range, Philips Xenium X2566, S308 and E130 are currently available in the market. In the smartphone range Philips sells Xenium W6610 and W3500.
SS Bassi, country manager – SAARC, Sangfei Mobility said: “We have already seen a great traction for our feature phones in India. As a brand that has touched lives in India in every aspect, Indians look towards Philips for durability and quality. Through our newly launched phones we are building on the advantages of feature phones of extended battery life and affordability to give users many more features commonly found in smartphones.”