HomeNewsPhablets making their presence felt: The Mobile Indian survey

Phablets making their presence felt: The Mobile Indian survey

Of the 25 most viewed handsets in India, 12 come with a 5 inch or larger display size.

India is currently witnessing a boom of smartphones with large screen sizes. This was revealed by a survey of The Mobile Indian (TMI) in which the online preferences of over one million people who visited the website in August were analysed.

As per the Handset Hotlist survey, of the 25 most searched mobile phones on The Mobile Indian, 12 have 5 inch or bigger displays, and of the remaining handsets, ten have displays between 4 and 5 inches.
The Mobile Indian survey
In we analyse the consumer’s searching behaviour towards screen sizes of phones since January 2012, data from The Mobile Indian showed that average screen size among the 25 most searched phones was 2.9 inches and in July last year it was 3.5 inches. In January and July this year it was 4.1 and 4.5 inches, respectively. In the latest monthly survey that size has risen to 4.6 inches among the Top 25 handsets.

Commenting on the trend, a spokesperson for The Mobile Indian, said, ‘Rise of phablets or smartphones with 5 inch and bigger screens is primarily driven by Indian handset marketers who have made phones with large screens available for as low as Rs 6,400.’
The Mobile Indian survey
The spokesperson further added, ‘Apart from affordable pricing, operators, handset marketers and app players are currently focusing on creating awareness among users about using the mobile internet. Consumers on their part want to experience it on larger mobile screens, which is leading to their affinity towards phablets.’

As per the Handset Hotlist survey, Micromax Canvas 4 is the most searched smartphone- this is its second consecutive stint at the coveted position. Also, after a gap of five months two handsets from HTC made it to the list: HTC Butterfly S and HTC One dual sim.

Of the 25 most searched handsets, six were from Samsung, five from Micromax, three each from Nokia and Sony, two each from Xolo and HTC, and one each from LG, Karbonn, Apple and Intex.

As far as Relative Score is concerned, this month there was close competition for slot No 2, 3 and 4 for grabbing consumer interest. After that it was quite neck to neck from position no 8.

Top 25 Handset Hotlist for September-2013
Rank Aug July Change Model Relative Score Price (in Rs.) OS Screen Size (in Inches)
1 1 0 Micromax Canvas 4 100 17,000 Android v4.2.1 5
2 13 11 Samsung Galaxy Core 52 12,900 Android v4.1 4.3
3 na new Xolo A500S 51 6,500 Android 4.2 4
4 3 -1 Samsung Galaxy Mega 5.8 49 21,000 Android v4.2.2 5.8
5 na new Sony Xperia M 41 12,500 Android v4.1 4
6 2 -4 Nokia Asha 501 40 4,999 Asha OS 3
7 8 1 Samsung Galaxy S Duos 25 9,300 Android v4.0 4
8 12 4 Micromax A92 Canvas Lite 19 7,800 Android v4.1.2 5
9 16 7 Xolo Play T1000 19 13,999 Android v4.1.1 4.7
10 5 -5 Karbonn Titanium S5 19 10,000 Android v4.1 5
11 17 6 Micromax Canvas Doodle A111 18 9,949 Android v4.1.2 5.3
12 25 13 Samsung Galaxy Grand Duos I9082 17 17,990 Android v4.1 5
13 6 -7 Nokia Lumia 520 16 8,999 Windows Phone 8 4
14 10 -4 Samsung Galaxy Young 15 7,400 Android v4.1 3.2
15 14 1 Intex Aqua i5 14 11,700 Android 4.2 5
16 na new Sony Xperia Z Ultra 13 44,990 Android 4.2 6.4
17 21 4 Micromax A110Q Canvas 2 Plus 13 10,000 Android v4.2.1 5
18 na new Samsung Galaxy Win (Quattro) 13 17,090 Android v4.1.2 4.7
19 na new HTC Butterfly S 13 50,000 Android v4.1 5
20 na new HTC One Dual Sim 11 46,500 Android v4.1.2 4.7
21 22 1 LG Google Nexus 4 11 24,499 Android v4.2 4.7
22 18 -4 Apple iPhone 5 11 43,000 iOS 6 4
23 na new Nokia Lumia 620 10 14,200 Windows Phone 8 3.8
24 na new Sony Xperia T 10 11,630 Android v4.0.4 4.5
25 23 -2 Micromax Canvas 3D A115 10 9,499 Android v4.1.2 5

 

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