Smartphone maker OnePlus has today announced its partnership with automotive and technology company McLaren. For a joint ‘Salute to Speed’ launch event on December 12 in India, the company is expected to launch OnePlus 6T McLaren Edition. The partnership incorporates both McLaren Automotive and McLaren Racing, one of the most successful teams in Formula 1 history.
In 2017, OnePlus teamed up with Parisian retailer Colette to produce the OnePlus 3T x Colette 20th Anniversary Edition. And, combining technology, art and fashion, OnePlus worked with Jean-Charles de Castelbajac to produce the OnePlus 5 x JCC+Limited Edition “Callection” of colourful gear and technology.
In April this year, OnePlus announced a partnership with Marvel Studios to launch the OnePlus 6 x Marvel Avengers Limited Edition. In 2017, OnePlus celebrated its anniversary in India by joining forces with the latest chapter in the Star Wars saga – The Last Jedi – in an exclusive collaboration for the OnePlus 5T Star Wars Limited Edition.
Commenting on the partnership, OnePlus CEO & Founder, Pete Lau said, “McLaren and OnePlus were born in a similar way – with a big dream to create something special. Starting from nothing, we challenged ourselves to never settle. Today we unveil a true testament to innovation, a salute to speed.”
Zak Brown, CEO of McLaren Racing, said, “The OnePlus brand is synonymous with speed and power, two values that McLaren likewise strives to deliver with every car we build. Bringing together the inventive, pioneering spirit shared by both OnePlus and McLaren is a firm statement of intent to leverage our collective powers and break new ground for innovative ideas and technology.”