Nokia has partnered with RockeTalk, a mobile social networking application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show. The game can be played through an application which is supported on most GPRS enabled phones, including Nokia feature phones and smartphones.
Moreover, mobile users will be playing for daily prizes for a chance to be one of the elite shortlisted players, to play and perform in the gala round to an audience of more than 8.6 million users.
Elaborating on this initiative, Viral Oza, director of marketing, Nokia India said, “Mobile Antakshari is an interesting concept and provided us with the perfect fit to connect consumers with Nokia Asha smartphones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favorite game.”
RockeTalk, which has designed, and that hosts the show, is a mobile social network where user interactions happen primarily through voice and video.