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Nokia to frequently refresh Windows Phone portfolio

Unlike other companies which treat Windows Phone 7 as the secondary operating system, Nokia is betting big on it. That's why it needs to keep its product portfolio fresh to keep the enthusiasm alive in the market.

Nokia, which may come out with its first Windows Phone probably in September or October this year, is likely to launch newer models on the same platform every few months after that.

“We should be launching new devices in a rhythm that might be every couple of months, every three months, something like that,” said Jo Harlow, Nokia’s executive vice president of smart devices, to PCMag.

Unlike other companies making Windows Phones, Nokia has bet big on the Windows Phone 7 platform. That’s the reason the company will need to consistently keep coming up with fresh devices every month of every alternate month. Nokia also plans to come up with CDMA phones, whereas earlier it used to focus only on GSM phones.

The Windows Phone apps will be sold by Nokia in its own application store, which is a significant news since Microsoft is the only entity which sold all the Windows Marketplace apps, just like Apple and its App Store.

Nokia is expected to launch close to 11-12 smartphones by the end of 2012.

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