HomeNewsNokia still rules the minds of Indians: TMI survey

Nokia still rules the minds of Indians: TMI survey

Twelve of the 25 hottest mobile handset models in India are from Nokia.

The Mobile Indian has released the findings for its first ‘The Handset Hotlist’, based on a survey of online preferences, last month. The goal of The Handset Hotlist research initiative is to give marketers a monthly insight into changing consumer preferences.

The Handset Hotlist, to be released each month, is brought out by The Mobile Indian, the country’s fastest growing B2C site for the mobile consumer by afaqs!. The list is based on the surfing patterns of more than 6.7 lakh unique visitors who visited the site in June 2011, and searched for and viewed information about mobiles on the site’s Handset Guide which lists nearly 1,000 models.

Nokia continues to rule the minds of consumers in India. Though the business press is full of articles about the competitive pressure the Finnish brand faces, Indian consumers still trust and love the brand, and its rivals still have a long way to go before beating it on buyer affection. According to The Handset Hotlist for July 2011, 12 of the 25 most exciting mobile handset models are from Nokia. Samsung follows next, with six models (one of which is a CDMA phone), while Micromax and Sony Ericsson figure on the list, with two models each. A model each from Dell, HTC and iPhone complete the list of 25.

Nokia C5-03 (Rs 8,600) was overwhelmingly the most exciting handset for visitors to the ‘The Mobile Indian’. Visitors are typically male, under 34 years. The model was searched for and viewed about 40 per cent more than the No. 2, Nokia C6 (Rs 12,200), which was followed at No. 3 by another stablemate, Nokia X7 (Rs 18,000). Samsung Galaxy Ace S5830, priced at Rs 14,700, intrigued visitors at No. 4, and was followed by Nokia X3-02 (Rs 7,500). Samsung has two other models figuring among the top 10.

Apart from Nokia and Samsung, the only other brand to feature among the top 10 is Micromax, whose models A70 and X560 figure at No. 8 and No. 10 positions, respectively. Sreekant Khandekar, director, The Mobile Indian, said, “This is a very exciting pack of information, the most comprehensive one publicly available on what the consumer wants. Ranking apart, The Handset Hotlist will also give marketers a monthly insight into changing consumer preferences.”

The list is dominated by international brands, and barring Micromax, none of the popular Indian brands features among the top 25.

Throwing light on this trend, Khandekar said, “Presumably, buyers of handsets marketed by Indian players, who usually make low-cost mobile phones, tend to seek information from the dealer rather than surf for information online. BlackBerry is a notable absentee too, probably because the models are few and potential buyers of the brand know what they want. Also, many get a BlackBerry on office account, and have a lower need to check for it online.”

Interestingly, consumer interest is not dictated by price. That is why handsets like the Nokia Oro (No. 9, Rs 50,000) and iPhone (No. 14, Rs 34,400) rub shoulders with Nokia X2-01, which costs a mere Rs 3,500, and sits at No. 11 this month. Seventeen of the handsets are priced below Rs 10,000.

Top 25 Handset Hotlist for July 2011

Rank Brand Model Price ( in Rs.) 3G OS
1 Nokia Nokia C5-03 8600 Yes Symbian
2 Nokia Nokia C6 12200 Yes Symbian
3 Nokia Nokia X7 18000 Yes Symbian
4 Samsung Samsung Galaxy Ace S5830 14700 Yes Android
5 Nokia Nokia X3-02 7500 Yes S40
6 Samsung Samsung S3850 Corby II 5600 No Java
7 Samsung Samsung R910 Galaxy Indulge 8000 Yes Android
8 Micromax Micromax A70 8000 Yes Android
9 Nokia Nokia Oro 50000 Yes Symbian
10 Micromax Micromax X560 5350 No Java
11 Nokia Nokia X2-01 3500 No S40
12 Nokia Nokia 5250 7900 No Symbian
13 Nokia Nokia C2-01 3800 Yes S40
14 iPhone iPhone 4G 16GB 34400 Yes iOS
15 Sony Ericsson Sony Ericsson Yendo 5200 No Java
16 Sony Ericsson Sony Ericsson W8 12000 Yes Android
17 Nokia Nokia C3 5800 No S40
18 Samsung Samsung E2652W Champ Duos 5000 No Java
19 Dell Dell XCD 28 7750 Yes Android
20 Samsung Samsung StarII S5263 5900 No Java
21 Nokia Nokia X2 4500 No S40
22 Nokia Nokia 5233 6100 No Symbian
23 Samsung Samsung-Galaxy-Pro-B7510 10100 Yes Android
24 Nokia Nokia-C7 16500 Yes Symbian
25 HTC HTC-Wildfire-S 14000 Yes Android
The Mobile Indian July, 2011

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