All doesn’t seem well with Nokia as it is fast losing its market share in the Indian handset space, but one thing that is shining for the company is that the masses who use phones in the price band of Rs 5,000 still trust it and will want to use a phone from Nokia.
According to a report from CyberMedia Research, “In the month of January, February and March this year Nokia with 21.80 per cent market share is the leading vendor in the sub Rs 5,000 category followed by Samsung which has 10.7 per cent market share and Micromax-6.4 per cent market share.”
In the Indian mobile handset market, Nokia remained the leader with 23 per cent share, followed by Samsung at second position with 14.1 per cent and Micromax at third position with 5.8 per cent in terms of sales (unit shipments) during January-March 2012.
Another interesting finding that emerged from the report was that mobile phone sales crossed the 50 million mark in the January-March quarter this year, up 9.1 per cent from last year. Smartphones made up 5.3 per cent of the phones sold and almost a quarter of the total handset revenues in India.
The dual SIM category, accounted for two-thirds of the total sales; while 3G handsets accounted for under 10 per cent of total sales, according to the Cybermedia numbers.
In the sub Rs 5,000 handset market Nokia had launched 21 phones between April 2011 and March 2012. Of these, seven were C series feature phones, five were Asha series, five from X series and in the ultra low cost series Nokia had launched four phones.