With competition from Apple set to rise in the near future, Netflix is now looking to attract as many customers as possible before the streaming game gets more fierce. The video streaming service is now trialling new subscription plans in India which will enable weekly payments to make it more affordable to watch TV Shows, documentaries and movies on Netflix.
Netflix’s new Rs 65 weekly subscription will offer all the content that’s available on its other subscription plans but with a catch. The 7-day subscription will only offer individual viewing only on mobile devices. What this essentially means is that users will only be able to access Netflix’s content through their smartphones and tablets and no on laptops, PCs or TVs.
Another limitation to the Rs 65 a week plan will be that the content being streamed on the mobile device will not be offered in HD or UHD quality. This means users will be limited to SD quality when viewing their favourite TV shows and movies. This will be similar to the Rs 250 monthly plan which was being tested last month.
Netflix is also reported to be trying out three more weekly plans, similar to their monthly plan. These include the Rs 125 Basic plan, Rs 165 Standard plan and Rs 200 Premium plan, which offer the same benefits as their respective monthly plans but only for a week.
The Rs 125 weekly basic plan will offer SD streaming for an individual user across all devices, be it smartphones, tablets, PCs or TV. The 165 Standard weekly plan will offer HD streaming on two screens simultaneously across all devices. The Rs 200 Premium weekly plan will offer the same benefits as the Rs 800 monthly premium plan and will provide simultaneous viewing on 4 screens across any kind of device for a week.
The Rs 65 mobile-only plan, 125 Basic plan, Rs 165 Standard plan and Rs 200 Premium plan will be positioned adjacent to the monthly subscriptions of Rs 250, Rs 500 Basic, Rs 650 Standard and Rs 800 Premium monthly plans in India. Users will soon be able to choose between weekly billing and monthly billing respective of their consumptive needs.