HomeNewsNeck to neck race between smartphone platforms

Neck to neck race between smartphone platforms

Nielsen reports that Apple's iOS maintains its lead over Blackberry and Android, but the difference is so small that it becomes a tight race between the major mobile operating systems.

While Android smartphone operating system is not disappointing supporters in terms of growth, it still hasn’t been able to overtake Apple’s iOS. The finding was made by a Nielsen report that takes November data into account.

In the report, Apple’s iOS has been ranked at the top, whereas Android comes at third rank. What is surprising, however, is that BlackBerry OS from RIM, which is ranked second, comes within the margin of error of the percentage figures of both Apple iOS and Google’s Android. The Nielsen report admits that the race between the three smartphone platforms is very tight and that there is no clear winner in sight.

Over the last six months, about 40 per cent of smartphone buyers chose Android handsets. In fact Android numbers have gone up by about 6 per cent over the previous Nielsen survey six months ago, which means the momentum during the period is in favour of Android handsets.

Over all, smartphones are decidedly positioned to grow since 45 per cent of cell phone buyers in the past six months chose a smartphone over a conventional mobile. Apple iOS based smartphones are also going steady in the market.

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