SMS GupShup, a social network and group messaging provider, has joined hands with UTV Motion Pictures to promote their upcoming movie, My Friend Pinto on mobile. SMS GupShup will help engage fans by sharing movie trivia, star trivia as well as running promotions, contests and reach out to a broader fan base across the country.
Ravi Sundararajan, vice president – marketing, SMS GupShup said, “Using mobile platform will enable UTV Motion Pictures to targeted audience across different geographies and strata of society.”
My Friend Pinto, a comedy starring Prateik and Kalki Koechlin released yesterday. The cast and crew of My Friend Pinto had travelled to major cities across India including Ahmedabad, New Delhi and Kolkata to promote the film. SMS Gupshup contest winners in these cities will get to meet Prateik and Kalki as part of the films promotion.