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‘Music subscribers on mobile to grow tremendously’

Mobile users who pay a monthly subscription for access to music on their mobile device will reach 178 million by 2015.

The number of mobile users, who pay a monthly subscription fee to access music on their devices, will reach 178 million by 2015, according to a research.

According to the research report, conducted by Juniper, the number of mobile users who pay a monthly subscription for access to music on their mobile device either by downloading content or by live streaming, will reach 178 million by 2015, more than triple the number of users doing so in 2010.

“While streaming is the buzz word in developed markets, we should not forget that it is in markets where a combination of a large population, rising mobile subscriber penetration, and developing economies that represent a golden opportunity for mobile music services. Subscription models offer affordable access to large catalogues of music, and a regular income for mobile operators such as China Mobile and Bharti airtel,” says Daniel Ashdown, the writer of Mobile Music Opportunities report for Juniper.

Value added services, such as the music subscription, are likely to increase in India as well especially with the advent of 3G mobile technology in India.

A lot of content providers like Nokia Ovi music and Hungama mobile are currently offering specialised content for mobile phones and are also acting as the key resources behind the increase in awareness and demand for mobile content in India.

Various service providers such as Spice digital have also tied up with music content providers such as Phonographic Performance Limited to provide exclusive content to the people.

 

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