A lot of smartphone manufacturers are known to tease Apple whenever a new iPhone comes in and this year has been no exception. Earlier this month we saw how LeEco teased claiming the users to know ‘Who are the followers’ indicating the removal of Headphone jack for lightning earphones.
Now, Lenovo owned Motorola has joined the club with its latest advertisement with the tagline ‘Skip the Sevens’. Well in this case Motorola is taking up not only the iPhone 7 but also the Note 7 from Samsung. Reason behind this advertisement is the company’s new Moto Z handset which though was announced earlier but is yet to be launched across the globe.
The ad it says: “When the first generation iPhone came out, it changed everything. It was the rebel, the challenger. And it knocked us off our perch. But that was nine years ago,”
Not only this, Motorola also pointed out Apple’s habit of exaggerating the new features and improvements in the next iPhone. As mentioned before, the ad is also directly mocking the Note 7’s recent havoc of battery explosion resulting in global recall.
Moto Z for those who don’t know is company’s first modular smartphones with a unique modular technology. Unlike the LG G5, Motorola went extreme to slim the device and of course removed the 3.5mm headphone jack in the course but the reason for it as Motorola claims is the easily snap on Modules. Motorola came up with interesting modules such as a Hasselblad camera with 10x optical zoom, JBL stereo attachment, and even a 70-inch projector add on which just needs to be snapped on at the back of the device and it holds on by the magnet strip given on the device.
Concluding the ad Motorola said: “Our industry was built on thinking differently. Some have forgotten. So for now, we’ll carry the torch. Different is better,”
Well, we admit that Modular phones is the future but it is too soon to release such statements against one of the leaders of smartphone industry. Moto Mods are there and but they are too expensive to be a differentiating factor in a smartphone.