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Micromax Yu Ace was the most-searched smartphone in 2018: TMI Report 2018 for Micromax

By: The Mobile Indian network, New Delhi Last updated : December 31, 2018 1:33 pm

As The Mobile Indian survey, the Micromax’s Yu Ace was the most-searched smartphone in the budget segment.
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In 2018, Micromax was having just an average year. It did show signs of making a comeback but it is too early to comment about it as the development happened at the fag end of the year.

 

The company introduced a total of 9 smartphones in the country this year. The cheapest model was the Bharat Go that comes with a price tag of Rs 2399. Coming to the most expensive model, it was Infinity N12 that was available for Rs 9,990.

 

Micromax smartphones
  Spark Go Bharat 5 Pro Yu Ace 3GB Bharat Go Canvas 2 Plus Bharat 4 Diwali Edition Bharat 5 Infinity Edition Infinity 11 Infinity 12
Price (Rs) 3999 7999 5999 2399 8999 4249 5899 8999 9999
Launch Date 10/26/2018 3/14/2018 8/30/2018 5/22/2018 6/15/2018 10/29/2018 10/29/2018 12/18/2018 12/18/2018
Display 5 inches 5.2 inches 5.45 inches 4.5 inches 5.7 inches 5 inches NA 6.19 inches 6.19 inches
Disp. Resolution 854 x 480 pixels 1280 x 720 pixels 1440 x 720 pixels 854 x 480 pixels 1440 x 720 pixels NA NA 1500 x 720 pixels 1500 x 720 pixels
Operating System Android 8.1 Android 7.1.1 Android 8.1 Android 8.1 Android 7.0 Android 8.1 Android 8.1 Android 8.1 Android 8.1
Battery 2000 mAh 5000 mAh 4000 mAh 2000 mAh 4000 mAh 2000 mAh 5000 mAh 4000 mAh 4000 mAh
Camera 5 MP 13 MP 13 MP 5 MP 13 MP 5 MP 5 MP 13MP + 5MP 13MP + 5MP
Front Camera 2 MP 5 MP 8 MP 5 MP 8 MP 2 MP 5 MP 8 MP 16 MP
Processor Quad Core Quad Core 1.3 GHz Quad Core 1.5 GHz Quad Core Quad Core 1.3 GHz NA NA Octa Core 2 GHz Octa Core 2 GHz
RAM 1 GB 3 GB 2 GB 1 GB 3 GB 1 GB 1 GB 2 GB 3 GB
Internal Memory 8 GB 32 GB 16 GB 8 GB 32 GB 8 GB 16 GB 32 GB 32 GB
Expandable Memory 32 GB 64 GB 128 GB 32 GB 64 GB 32 GB 32 GB 128 GB 128 GB

 

 

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As The Mobile Indian survey, the Micromax’s Yu Ace was the most-searched smartphone in the budget segment. The data was compiled using the 2 million visitors from the website. The YU Ace is priced at Rs 5,999 and it is considered as the comeback smartphone from Micromax. The phone comes loaded with quite average specifications at this price point, though the major selling point for this device was impressive 4000mAh battery.

 

The Highs

 

The major high points for Vivo in 2018 was its deal with Chhattisgarh movement for making 5 million smartphones. The deal somewhat helped the company’s sinking ship. Apart from this, Micromax targeted heavily on the Bharat series that is meant to cater the first-time buyers of smartphones. The company at the end of the year promised a slew of announcements related to smartphones, which would one interesting thing to watch.

 

The Lows

 

Coming to the lows, the internal issue within the management dampened the company’s image and brought it to back seat. Another major issue Micromax suffered was the lack of proper servicing of its smartphones. There were many occasions where multiple users reported delayed in repairing and non-availability of certain parts.

 

To know more about TMI Report Card 2018 for Micromax, watch this video:

 




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