HomeNewsMicromax painting on a new canvas-TMI survey

Micromax painting on a new canvas-TMI survey

The average price of a handset from Indian players last month was around Rs 8,600 as compared Rs 17,000 of MNC players.

Micromax’s Canvas II A110 was the most sought after smartphone in India this January, a survey conducted by The Mobile Indian has found.

A couple of months back, Micromax launched a new series called Canvas. The two handsets released under this series – Canvas A100 and Canvas A110 – have been a huge hit in India, so much so that the latter is now selling for more than its introductory price. It can even be said that the Micromax now has a new Canvas to create a new picture.
TMI survey
According to data collected by a study of online preferences of over one million people who visited the website (www.themobileindian.com) in January this year, the most searched-for smartphone in India was Micromax A110 Canvas 2. Interestingly, iPhone 5, which costs Rs 43,500, was the second most hunted handset.

Almost all the Indian handset players like Micromax, Karbonn, Spice Mobile and Videocon recently launched smartphones with 4 inch or larger screens, which is the current fad among users. This move seems to have tilted the favour towards Indian players because they are offering users large screen smartphones with a reasonable price tag.

Commenting on the survey, a spokesperson of The Mobile Indian said, “Of late, quality and service delivery of Indian mobile phone makers have improved a great deal, and this is resulting in brisk business for them, helping them gain popularity among users.”

In this month’s Handset Hotlist report Indian brands were giving tough competition to MNC players as 12 of the most searched phones were from Micromax, Karbonn, Spice, Videocon and Idea Cellular, as compared to 13 from Samsung, Sony Mobiles, Nokia and Apple.

The spokesperson further added, “The average price of handsets from Indian players in this month’s report is around Rs 8,600; as compared Rs 17,000 of MNC players.” In this month’s Hotlist, six were from Samsung; five were from Micromax; four from Karbonn, three each from Nokia and Sony Mobiles; and one each from Apple, Spice Mobiles, Videocon and Idea Cellular.

Top 25 Handset Hotlist for Jan-2013
Rank Jan Brand Model Price (inRs.) OS Screen Size Camera Dual SIM
1 Micromax Micromax A110 Canvas 2 11500 Android 5 8 Yes
2 Apple Apple iPhone 5 43500 iOS 4 8
3 Karbonn Karbonn A21 8850 Android 4.5 5 Yes
4 Nokia Nokia Lumia 510 9700 Windows 4 5
5 Samsung Samsung Galaxy S Duos 12500 Android 4 5 Yes
6 Karbonn Karbonn A30 10900 Android 5.9 8 Yes
7 Micromax Micromax A90S 11800 Android 4.3 8 Yes
8 Samsung Samsung Galaxy Y Duos Lite 5800 Android 2.8 2 Yes
9 Micromax Micromax A68 Smarty 6400 Android 4 5 Yes
10 Sony Mobiles Sony Xperia J 14900 Android 4 5
11 Spice Mobiles Spice Mobiles Stellar Virtuoso Mi 495 10500 Android 4.5 8 Yes
12 Sony Mobiles Sony Xperia Tipo Dual 9100 Android 3.2 3.2 Yes
13 Karbonn Karbonn A15 3999 Android 4 3 Yes
14 Micromax Micromax A87 Ninja 4 5999 Android 4 2 Yes
15 Nokia Nokia Lumia 920 35144 Windows 4.5 8
16 Micromax Micromax Superfone A100 Canvas 10300 Android 5 5 Yes
17 Videocon Mobiles Videocon Mobiles A30 7200 Android 4 5 Yes
18 Sony Mobiles Sony Xperia Miro 11699 Android 3.5 5
19 Nokia Nokia Asha 311 5775 S40 3 3.2
20 Samsung Samsung Galaxy Grand I9082 21000 Android 5 8 Yes
21 Samsung Samsung Galaxy Music Duos 8500 Android 3 3 Yes
22 Karbonn Karbonn A9+ 7500 Android 4 5 Yes
23 Samsung Samsung Galaxy Ace S5830 9345 Android 5 3.5
24 Idea Idea Ivory 7390 Android 3.5 3.2 Yes
25 Samsung Samsung Galaxy Note II N7100 34800 Android 5.5 8

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