Micromax sub-brand YU has today launched its first YU-branded TV in India. The Yuphoria Smart TV is priced at Rs 18,499 and it will exclusively be available on Amazon starting October 10 in an open sale.
The 40 inches Full HD YUPHORIA Smart LED TV allows its user to cast media from their smartphone to the Smart TV. The display has a resolution of 1920×1080 and it has a refresh rate of 60 hertz With its Aptoide App store, the consumers can choose from thousands of applications in one App store itself, without having to visit multiple ones separately.
It has Wireless Smartphone Control for the gaming experience for their users. Now, one can simply connect their smartphones with the TV and not just play games through their smartphone, but also operate the entire TV at the touch of just a few buttons on their smartphones. This Smart TV also has a quad-core processer for high-speed processing and the Airplay allows to connect Apple devices for sharing media content with their close ones.
ForConnectivity, the YUPHORIA Smart LED TV has 3 HDMI ports to connect set-top box, Blu Ray players, gaming console,| 2 USB ports to connect hard drives and other USB devices and 1 VGA port to connect laptops. The TV has a dimension of90.4 x 20 x 51.8 cm and it weighs 6.46 Kilograms.
Commenting on the launch, Rajesh Agarwal, Co-Founder, Micromax Informatics Ltd. said,“With the launch of the YU Smart TV, we are extremely excited to enter the consumer electronics space under YU for the first time. This entry is a testament of our larger strategy of becoming a full-fledged consumer electronics brand. At Micromax, we have always stood for democratizing technology for the masses and that is exactly the aim with which we constantly innovate and create products that truly understand the evolving needs of our consumers. YU, being an extension of our beliefs, has envisioned to empower users to enable them to do more with technology than they thought possible. Today, with the demand for Smart Televisions on the rise and the preferences shifting towards them, we wanted to give our consumers a larger-than-life smarter experience of the best of technology. We strongly believe that Smart TVs are the future in this segment and we are excited to see how the consumers take to our newest entry. For this launch, we are really excited to partner exclusively with e-commerce giant Amazon and together, with them as our online partners, we look forward to reaching out to Indian households in every part of the country.”