In the last few days Micromax has been teasing about its latest Android based flagship smartphone, the Canvas 4. It has used television and YouTube to create a lot of buzz without revealing much in terms of specification or tentative pricing.
However, sources familiar with the development at Micromax have said to The Mobile Indian that “the Canvas 4 will be priced at around Rs 18,000 and will be officially launched in July”.
Incidentally, pre-booking for the Micromax Canvas 4 will start on June 28. It is the successor to the popular Micromax A116 Canvas HD which has been the most searched smartphones in India, according to The Handset Hotlist survey of The Mobile Indian.
The promos of the phone were also spotted on TV, as scrolls, during commercial breaks and even during live telecast of India Vs Pakistan ICC Champions Trophy match on last Saturday and even yesterday during the final match between India and England.
Not much is known about the specifications but if rumors are to be believed Micromax Canvas 4 will have an octa core processor and a 13-megapixel rear camera as the Samsung -Galaxy S4. However, it is likely to use Mediatek MTK 6599 octa core chipset with clock speed of 1.4 GHz processor speed unlike the 1.6 GHz Exynos 5 processor of Galaxy S4.
Also if look at the tag line that is coming in the teaser video it says that “Can life be endless?” It may be hinting towards a humongous battery.