Micromax will become the first Indian brand to launch a device on the new Helio premium platform using the Helio X10.
"We have always endeavored to offer products based on certain needs of the consumer. Moving forward, we will lead the 4G adoption in the country by converting all our popular value Canvas series to 4G. Canvas Fire 4G is the first in a series of such launches," said Vineet Taneja , chief executive officer, Micromax Informatics.
Reportedly, the Micromax Canvas Fire 4G has a 4.5-inch display, 1GB RAM, 8GB internal storage, microSD card slot, 5-megapixel rear camera with LED flash, 2-megapixel selfie camera, dual speakers, and the Android 5.1 Lollipop operating sytem.
Meanwhile, Micromax has announced its partnership with Mediatek, a leading chipset maker, to make high end 4G LTE-ready smartphones. Micromax said that it will soon launch a smartphone with the Mediatek Helio X10 chipset, and it claims to be the first Indian brand to launch a device on the Helio platform.
As per MediaTek-Micromax agreement, the chipmaker will provide its Helio family chipset to Micromax so that the Indian handset maker can bring premium smartphones. Micromax will initially bring phones with the 64 bit Helio X10 octa core processor.
"India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level. Today's partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family" said Vineet Taneja.
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