In the last few months, handset marketers have been launching touchscreen phones on a regular basis in India; the impact of this phenomenon is now being reflected in The Handset Hotlist survey (October 2011). Seventeen of the 25 phones that made it to the list are touchscreen devices.
The Handset Hotlist, based on a survey of online preferences, is brought out by The Mobile Indian (www.themobileindian.com), and is released every month. The list is based on the surfing patterns of about seven lakh unique visitors who visited the site in September, 2011, and searched for and viewed information about mobiles on the website’s Handset Guide, which lists more than 1,400 models.
Sreekant Khandekar, director, The Mobile Indian, says, “Since the Hotlist was first released, handsets from Nokia and Samsung have dominated the list. However, this time around, three models from Micromax and Sony Ericsson have made it to the list.”
According to The Handset Hotlist for October 2011, eleven of the 25 most exciting mobile handset models are from Nokia. Samsung follows next with six, while Micromax and Sony Ericsson have four models each on the list.
Nokia C2-03, a basic phone with S40 operating system that costs Rs 4,500 was the most-searched mobile phone on The Mobile Indian, replacing Nokia C5-03, which held the top position for the last three months.
Micromax A70, which has consistently been the most searched-for model among Indian brands and has figured in the list for the last four months, is now placed at No. 3, the highest position for the A70 so far.
Samsung-Star-II-Duos-C6712, a feature phone with 3.2 megapixel camera, stood at No. 4, followed by its stable mate, Samsung-Galaxy-Ace-S5830, an Android smartphone with 5 megapixel camera.
Top 10 Indian Challengers
The Top 10 Indian Challengers for October saw a huge change as seven new handsets made it to the list for the first time, with Micromax dominating the list with seven handsets.
The Challengers list was introduced in August, and has a ranking of the 10 most exciting handsets from Indian marketers, based on the preferences of visitors to the handset guide section of The Mobile Indian.
Commenting on the Challengers list, Khandekar says, “In the Challengers list, touchscreens are the flavour of the month as eight out of 10 handsets that consumers searched for were touchscreen mobiles, with an average screen size of about three inches.”
Micromax bags the top five spots in the Challengers list, with its A70, X560, X222, Q80 and Van-Gogh-X450. The other handsets that feature in the list are Spice-Mobiles-M-6700-Cappuccino (No. 6), Karbonn-A1 (No. 7), and iBall-Aura-V36 (No. 10).
Table 1: Top 25 Handset Hotlist for October 2011
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Table 2: Top 10 Indian challengers for October 2011
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