HomeNewsMicromax A70 is the third most-searched handset: TMI survey

Micromax A70 is the third most-searched handset: TMI survey

Seventeen of the 25 phones that have made it to The Mobile Indian's list of Top 25 mobile handsets are touchscreen phones, and nine of them are new handsets — four from Nokia, two each from Samsung and Micromax, and one from Sony Ericsson.

In the last few months, handset marketers have been launching touchscreen phones on a regular basis in India; the impact of this phenomenon is now being reflected in The Handset Hotlist survey (October 2011). Seventeen of the 25 phones that made it to the list are touchscreen devices.

The Handset Hotlist, based on a survey of online preferences, is brought out by The Mobile Indian (www.themobileindian.com), and is released every month. The list is based on the surfing patterns of about seven lakh unique visitors who visited the site in September, 2011, and searched for and viewed information about mobiles on the website’s Handset Guide, which lists more than 1,400 models.

Sreekant Khandekar, director, The Mobile Indian, says, “Since the Hotlist was first released, handsets from Nokia and Samsung have dominated the list. However, this time around, three models from Micromax and Sony Ericsson have made it to the list.”

According to The Handset Hotlist for October 2011, eleven of the 25 most exciting mobile handset models are from Nokia. Samsung follows next with six, while Micromax and Sony Ericsson have four models each on the list.

Nokia C2-03, a basic phone with S40 operating system that costs Rs 4,500 was the most-searched mobile phone on The Mobile Indian, replacing Nokia C5-03, which held the top position for the last three months.

Micromax A70, which has consistently been the most searched-for model among Indian brands and has figured in the list for the last four months, is now placed at No. 3, the highest position for the A70 so far.

Samsung-Star-II-Duos-C6712, a feature phone with 3.2 megapixel camera, stood at No. 4, followed by its stable mate, Samsung-Galaxy-Ace-S5830, an Android smartphone with 5 megapixel camera.

Top 10 Indian Challengers

The Top 10 Indian Challengers for October saw a huge change as seven new handsets made it to the list for the first time, with Micromax dominating the list with seven handsets.

The Challengers list was introduced in August, and has a ranking of the 10 most exciting handsets from Indian marketers, based on the preferences of visitors to the handset guide section of The Mobile Indian.

Commenting on the Challengers list, Khandekar says, “In the Challengers list, touchscreens are the flavour of the month as eight out of 10 handsets that consumers searched for were touchscreen mobiles, with an average screen size of about three inches.”

Micromax bags the top five spots in the Challengers list, with its A70, X560, X222, Q80 and Van-Gogh-X450. The other handsets that feature in the list are Spice-Mobiles-M-6700-Cappuccino (No. 6), Karbonn-A1 (No. 7), and iBall-Aura-V36 (No. 10).

Table 1: Top 25 Handset Hotlist for October 2011

Rank Sept Rank Aug Change Brand Model Price (in Rs.) 3G OS
1 3 2 Nokia Nokia-C2-03 4500 No S40
2 1 -1 Nokia Nokia-C5-03 8600 Yes Symbian
3 4 1 Micromax Micromax-A70 8000 Yes Android
4 6 2 Samsung Samsung-Star-II-Duos-C6712 6000 No Java
5 2 -3 Samsung Samsung-Galaxy-Ace-S5830 14700 Yes Android
6 5 -1 Nokia Nokia-C6 12200 Yes Symbian
7 18 11 Sony Ericsson Sony-Ericsson-txt-pro 7469 No Java
8 9 1 Micromax Micromax-X560 5350 No Java
9 12 3 Sony Ericsson Sony-Ericsson-W8 12000 Yes Android
10 13 3 Nokia Nokia-X7 18000 Yes Symbian
11 10 -1 Samsung Samsung-Galaxy-Pro-B7510 10100 Yes Android
12 14 2 Samsung Samsung-S3850-Corby-II 5600 No Java
13 11 -2 Nokia Nokia-C2-01 3800 Yes Java
14 new Nokia Nokia-701 19000 Yes Symbian
15 17 2 Nokia Nokia-C5-00 7500 Yes Symbian
16 new Micromax Micromax-X222 2500 No Java
17 new Sony Ericsson Sony-Ericsson-Xperia-Mini-Pro 15400 Yes Android
18 16 -2 Nokia Nokia-X2-01 3500 No Java
19 new Micromax Micromax-Q80 5000 Yes Java
20 new Nokia Nokia-E52 9909 Yes Symbian
21 new Samsung Samsung-Chat-527 5300 Yes Java
22 new Nokia Nokia-C6-01 13600 Yes Symbian
23 new Nokia Nokia-X1-01 1800 No S40
24 25 1 Sony Ericsson Sony-Ericsson-Yendo 5200 No Java
25 new Samsung Samsung-Galaxy-Fit-S5670 10000 Yes Android

Table 2: Top 10 Indian challengers for October 2011

Rank Sept Rank Aug Change Brand Model Price 3G OS
1 1 0 Micromax Micromax-A70 8000 Yes Android
2 2 0 Micromax Micromax-X560 5350 No Java
3 new Micromax Micromax-X222 2500 No Java
4 new Micromax Micromax-Q80 5000 Yes Java
5 4 -1 Micromax Micromax-Van-Gogh-X450 3500 No Java
6 new Spice Spice-Mobiles-M-6700-Cappuccino 4600 No Java
7 new Karbonn Karbonn-A1 7000 Yes Android
8 new Micromax Micromax-A55-Bling-2 8000 Yes Android
9 new Micromax Micromax-EG333 8000 Yes Java
10 new iBall iBall-Aura-V36 6000 No Java

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